A brief history of an Aussie icon - Bocar

Today, Bocar is known for its tough, innovative, and Aussie-designed and engineered alloy ute trays, black steel bull bars, alloy nudge bars, and auto accessories. So let’s take a trip back in time to 1970 and revisit the brand’s history.

Where it all began

Transport yourself to the Gold Coast. It’s 1970, and the holiday destination is a fraction of the size of what it is now. The sandy beaches stretch along the coast, and to the west, the hinterland’s rolling hills and lush plant life sprawl.

Locals Bob and Caryl had a vision, and when they identified a gap in the automotive marketplace, they jumped. At the time, there were no options for high-quality yet affordable vehicle accessories, so the pair established Bocar.

The company grew fast, and soon, it expanded its engineering capabilities to leverage the era’s cutting-edge technology.

The journey

Bocar evolved into a pioneering manufacturer of quality, heavy-duty ute trays, black steel bull bars, and auto gear and accessories. Importantly, Bocar’s growing product range is designed, engineered, and tested right here in Australia. It was important to Bob and Caryl for their products to be tough enough to withstand harsh Aussie conditions.

In 2018, Bocar was acquired and joined the Aeroklas Australia family. However, the brand stays true to its origins, and the acquisition has enabled Bocar to reach new audiences across the trade industry. The Aeroklas Australia head office is situated in Brendale, Queensland, a suburb of the Moreton Bay region just north of the state’s capital, Brisbane. The Brendale HQ is one of three primary distribution centres dotted across the nation.

Long-held values

A lot has changed since our humble Gold Coast beginnings. Despite this, the Bocar brand remains true to the principles held by the company’s founders, Bob and Caryl. Here are our core values, the guiding forces that inspire our every move.


Exceptional quality

Bocar products are some of the highest quality on the market. So whether it’s a Bocar ute tray or Bocar bull bar, you can shop, drive, and work with confidence, knowing your ute is kitted out with the industry’s best.


Next-level durability

Australia’s a stunning country, but she can be harsh. If you drive off-road or work in remote locations, you need a seriously tough ride. Bocar accessories have what it takes to survive, whatever the conditions. They always have.


Comprehensive product range

A pioneer since the very beginning, Bocar is continuously looking for ways to extend its product range. We listen to our customers, tweak existing products, and introduce new products to meet changing expectations. Plus, we utilise best-in-class tech and keep pace with new and emerging trends.


Experience you can trust

We’ve been around since 1970, making us one of the oldest — and most respected — brands in the automotive industry.


Creative innovation

Continuous improvement is critical to what we do, and we pave the way for new and exciting innovations. Many of the benchmark designs set by Bocar have created all-new standards in the auto accessories market.


Dependable service

As a proud member of the Aeroklas Australia family, we provide exceptional service and customer care backed by industry-leading fitment and delivery times on most of our stocked products.

Learn more and experience the Bocar difference

When you buy Bocar, you buy quality and rugged durability. You join a family with a long history of automotive excellence and an exciting future filled with innovation. Bocar is a name you can trust — our track record proves it. If you have any questions about Bocar or our product range, please don’t hesitate to contact us or find your nearest retailer.

Published at: 09-05-2022
Copyright © Bocar 2022. A member of Aeroklas Asia Pacific Group.